Lead Generation (Marketing)

LEAD GENERATION MODULE

Lead generation is the lifeblood of sales in any company – effective lead generation in a systemised fashion produces predictable results. Marketing is any company should be focussed on results. We believe strongly in “direct response” marketing activities with actual quality sales leads as the outcome.

Here is a typical process that takes about 12 weeks (3 months) to complete.

  1. Confidential Business Analysis (CBA)
  2. Database: Suspects, Prospects, Customers (CRM)
  3. Quantum 7 Keys Workshop
  4. Product USP Workshop
  5. Typical & Ideal Customer Workshop
  6. Desk-based Research
  7. Target Market (TM) & Total Available Market Workshop (TAM)
  8. Lock down workshop
  9. Marketing Campaign + Collateral
  10. Marketing Manual (“How to”)
  11. Marketing Action Plan

To get started with Lead Generation

Contact us on:

  • United Kingdom: +44 20 7097 1869
  • South Africa:  +27 10 215 0119  or  +27 82 780 4088