admin, May 30, 2014
Business growth is often assumed simply to be increasing annual sales and the size of your business. But it is much more than that. It is not just the concept of getting bigger. Many businesses view growth differently and it is important that you define the type of growth you are looking for. The message is that when your mind turns to business growth, resist the natural urge to think in terms of business growth meaning ‘simply getting bigger’. You need to look beyond that.
Business leaders need to have a clear view of what growth means to their individual businesses. Even if your business is thriving, chances are it’s not as successful or productive as you’d like it to be. You may desire to increase your client base, sales revenue, profitability and income. You may want to grow your marketing, selling and presentation skills for the future. You may want to add key pieces to your business infrastructure that you could not previously afford. Pieces such as particular workforce positions and employees or specialized equipment that can open up new opportunities in the future.
Your ability to persuade and influence others, your leadership capabilities and emotional intelligence are all factors in determining how you would like to grow. Growth can also be about meeting certain goals that have nothing to do with overall sales or size. What kind of work/life balance are you trying to achieve? Often a business’s efforts to grow are wasted. This can be because they are not directed at building competitiveness or are short-term in their perspective, and fail to capture the benefits of compounding by building on what has gone before. Now that may seem a strange thing to say, because surely growing a business is always good and simply means getting bigger and bigger and bigger but it is not just about bigger.
Determining how you would like to grow means defining the strategy that will help your business to go, from markets and products to channels and market intelligence. Growth is of vital importance to all businesses. But you need to determine what type of growth it is you are looking for? The idea of business growth actually comprises many different ideas and concepts that you should constantly keep in mind. Growth and your personal goals are intertwined whether you realize it. They are very much the same thing and need to be considered in that light. Because one will ultimately help define the other.
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